Nudging Sustainability at Ferrero: A Product Performance Manager's perspective
Selene is a Ferrero Nudge graduate who credits the programme with opening her mind to sustainability and helping her reflect on her beliefs and experiences. Sitting next to the Prince of Wales during a dinner was an added (and unforgettable) benefit. Selene says that even though her original project wasn’t fully implemented, the change in her mindset and the expansion of her horizons were significant.
Connecting People to Change
My initial idea was to create a mailbox for sustainable ideas that would be available for all the Ferrero employees. Then, thanks to the coaching and guidelines we were asked to follow, a Ferrero colleague and I decided to combine our projects and give life to a company sustainability awareness programme.
Big Impacts Start Small
One of the projects that I found particularly inspiring involved changing the composition of a container that held raw materials for the production line. The new design created significant economic and recycling benefits. I was impressed by its practical and realistic approach, which proved how small modifications can have a big impact.
“During the program I met a woman who had been in prison for defending her ideals, which made me reflect a lot. The entire experience was very interesting because it gave me the possibility to better understand sustainability and open my mind to be part of it.”
Lesson learned
For me, Nudge was a huge opportunity to network with other sustainability enthusiasts while improving my public speaking skills. More importantly, I’ve been able to apply sustainability more easily directly in my projects as well as in my personal life from there onwards.
My experience in three words:
Inspiring
Reflective
Unforgettable
Final Thoughts for Prospective Participants
The Nudge Global Impact Challenge is a unique opportunity to learn about sustainability from worldwide experts. The experience is enriching, opens your mind, and helps you understand the importance of integrating sustainability into our projects. It also changes your perspective and increases your awareness of the global impact of our actions.