Nudging Sustainability at Ferrero: A Packaging Designer's Journey
Meet Vincent, one of our 2023/2024 Ferrero Nudge participants whose passion for challenges extends from his role as a creative designer to his desire to be part of something meaningful on a global scale.
What inspired Vincent to join the Nudge Global Impact Challenge? He recognized the program represents an exciting opportunity to contribute to sustainability initiatives and to bring his innovative ideas to a platform where they could make a real impact.
Harnessing human superpower
Starting with the novel concept that each person possesses the ability to generate kinetic energy, I’ve focused my project on capturing and storing this energy through cutting-edge technology embedded in floor tiles. This “superpower” would then be used to drive various applications.
My project serves to spotlight Ferrero's commitment to sustainability and demonstrate the potential of daily actions in advancing our sustainability objectives. I would love to be able to integrate this idea into Ferrero’s environment. For now, however, I’m happy to use the Nudge Impact Challenge to let the world know that Ferrero employees are committed to sustainability and to exploring innovative ways to make the world greener.
Effective communication wins the game
Throughout the program, I’ve learned the importance of clear and effective communication – especially when presenting ideas, capturing attention and resonating with diverse teams. These skills are crucial in my role as a designer, where I need to communicate complex ideas succinctly and compellingly.
I’ll never forget what my manager once said,
“It doesn’t matter how great your idea is if you can’t sell it well.”
Understanding Global Sustainability
Participating in the Nudge program has deepened my understanding of sustainability, particularly in the context of diversity and inclusion. I’m knowledgeable about many global issues and have always found them intriguing. The big shift for me was seeing a wide variety of solutions to these issues. I also learned that even small actions can create a big change. I’m now more conscious of the multiple ways to address sustainability challenges and the significance of actively listening to others when adapting these solutions in varying contexts.
My experience in three words:
Empowerment
Collaborative
Aspirational
My final advice for prospective participants
Approach the program with an open mind. Believe in your capacity to effect change, embrace diverse ideas and feedback and recognize that even the smallest ideas can yield significant impacts.
Joining Nudge means becoming part of a dedicated group committed to making a meaningful and positive difference in the world.