Brand Manager

Job Location: ​Praha 5​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

To prepare, develop and manage marketing activities of the assigned Kinder product portfolio on the Czech and Slovak markets.

Main Responsibilities:

Overall responsibility for the entrusted Kinder portfolio 

Compilation and implementation of a marketing plan according to trends and based on surveys of consumer behavior; its regular update

Coordination of the launch of new products on the market with other departments (sales, logistics

Evaluating the effectiveness of marketing activities and campaigns

Brand development

Brand activation (adaptation of TV campaigns, social media, POS materials, pricing and channel strategies), coordination of activities with other departments (sales, business development, finance)

Tailor-made activities: Proposing and preparing tailor-made activities for the selected key customers, setting mechanics, selecting suitable gifts and providing communication support (for example POS materials), collaborating closely with the key account and field sales team, trade marketing and external providers/suppliers

Sponsorship CSR projects: Managing “Kinder Joy of Moving” project of the Olympic of youth and children

Kinder websites: Supervising and updating Kinder websites in cooperation with the regional HQ and external agencies

Who we are looking for:

We are expecting the following skills and competencies:

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.