Category Development Executive

Job Location: ​İstanbul​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

We are looking for a Trade Marketing Category Development Executive, who will oversee the development and execution of the marketing strategies aimed at driving sales within specific retail channels as responsible for all 3 categories under which Ferrero Türkiye operates; namely Kinder, Nutella and Premium Chocolate.

This is an Istanbul based role and you will be directly reporting to the Trade Marketing Senior Category Development Manager. If you enjoy coordinating activities between marketing and sales teams in a dynamic working environment and being a part of a dynamic team, then please do not hesitate to apply!

Main Responsibilities:

Shopper-focused Activity Planning:

• Understand market dynamics and category needs and consolidate them with shopper needs
• Work closely with CSU to understand and analyze different shopper typologies and create diverse offers based on the target
• Work closely with channel specialists to finalize activities for different customers/channels
• Monitor the sell-out performance of activities and optimize shopper based strategy

Market Analysis:

• Monitor and analyze category, competition and consumer market data in order to identify business opportunities and develop new category plans
• Contribute to marketing projects and promotional activities

Category Development:

• Finalize activity grids in line with marketing calendar
• Define the placement guidelines for shelf, check-outs and secondary placement

Budget Management:

• Work on the sales promotion budget per category considering profit 
• Propose and track budget for the area of responsibility; including PR-PO creation
• Support Category Manager to ensure that business objectives are in line with the budget
• Support Category Manager for pricing
   

Who we are looking for:

• Bachelor’s degree
• Preferably 4 years of experience in relevant roles
• Excellent communicator with strategic and interpersonal skills
• Strong analytical skills and proactivity
• Advanced level of MS Office applications
• Excellent communication skills both in English & Turkish
   

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.