Consumer & Shopping Understanding - Sugar Confectionary

Job Location: ​Luxembourg-Ville​

Luxembourg

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Ferrero Luxembourg Headquarters is seeking a Consumer & Shopper Understanding Manager to join the Sugar Confectionary Consumer Research team. As a key member of our organization, you will play a crucial role in driving consumer insights, data analysis and experimental projects at the point-of-sale to inform and optimize the development and marketing of Ferrero’s product offering in the sugar confectionary product categories.

Main Responsibilities:

CONSUMER & SHOPPER INSIGHTS: 

Covering this role, you will autonomously lead a series of multinational consumer research projects, building on a wide range of research methodologies. You will gather, analyze, and interpret consumer insights related to Ferrero’s and competitors’ products and strategy in the category.  

You will translate findings into actionable recommendations for new product development and marketing strategies in our key geographies. 

Additionally, you will build and maintain relationships with external research and consultancy partners to enhance the depth and breadth of consumer understanding resources.  

COORDINATION & COMMUNICATION: 

You will present consumer insights, research findings and your recommendations to marketing stakeholders and the category management team in a clear and compelling manner.  

Moreover, you will facilitate effective communication and coordination among different departments and stakeholders, ensuring a seamless flow of information and alignment of goals. 

PLANNING & BUDGET MANAGEMENT: 

As a Consumer & Shopper Understanding Manager, you will define the best set of activities (research funnel) to answer the relevant business questions & adapt these when necessary.  

On top of this, you will lead the process of budget definition & monitoring regarding market research activities of the category. 

Lastly, you will build partnerships and work in cooperation with Marketing, Other Consumer & Shopper Research Functions, Controlling and external research partners. 

Who we are looking for:

You will bring knowledge from a degree in Marketing, Economics, Business, Psychology or a related field, combined with 5-7 years of experience in an Insights/Market or Consumer Research function within a multinational company (preferably consumer goods) and/or a research agency. 

Your project management skills will prove invaluable in effectively managing the lifecycle of projects and in engaging successfully with relevant stakeholders in each phase.   

You will succeed in this role building on your analytical skills and capabilities in interpreting the consumers’ voice and translating it into actionable insights and recommendations.  

Your excellent interpersonal, communication and coordination skills will prove valuable, as will your ability to work collaboratively in a cross-functional and international team environment.  

Your positive attitude and capability to adapt to changing priorities and deadlines will be a strong asset. 

Lastly, your familiarity with different cultural contexts can be an advantage.  

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

To better understand our consumers and business environment we need your ability to make sense of the external market, a global mindset and the ability to benchmark Ferrero products against the competition, internally and externally. Combining this with analytical and critical thinking, you will help Ferrero in generating visionary and actionable insights and driving change. Employee contribution and engagement at Ferrero is individual, team and organisational based, so you should have the ability to work independently as well as manage your team and stakeholders.